Jared Leto may be the winner here
Ever since Kylie Jenner and Rihanna hit a billion dollars with their respective make-up lines it looks like every celebrity on the planet decided it was time to leap on the beauty brand-wagon and get a bit of the pie for themselves. While a pair have done thoroughly – Selena Gomez – and just a few have seemed genuinely authentic – Halsey, Tracee Ellis Ross – on the entire, it’s just felt very random. Why do Madison Beer and Vanessa Hudgens have a DNA-based skincare range? Why does Ellen Degeneres have a skincare brand named, sarcastically, Kind Beauty?
2022 has given us one other fruitful crop of...
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