Can lightning strike twice?
Online clothing retailer Pink Lily goals to search out out with the launch of Pink Lily Beauty, a 23-product assortment of multitasking, skin care-infused cheek, lip, eye and brow products priced at $22 or less, debuting March 10.
Pink Lily, which began as an eBay storefront founded by husband-and-wife duo Tori and Chris Gerbig in 2011, has evolved right into a $140 million online apparel destination offering a spread of clothing, swimwear, shoes and accessories.
“We’ve built this extremely loyal community over the past decade,” said Tori Gerbig, who taps into her Instagram following of over 677,000 users to tell the corporate’s innovation and next steps, and can also be chief executive officer of Pink Lily. “I all the...
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