Social Media Beauty Trends
Illustration by Mathilde Crétier
This story first appeared within the May/June 2022 issue of ESSENCE.
Social Media Beauty Trends Within the last decade, millennials’ digital self-care movement combined with a widespread embrace of social media to create a multifaceted interest in how we appeared to others online. Out of this, wellness gurus emerged, some certified,
others winging it as they advocated compassion for our physical selves. It became common to see tutorials for hair and skincare not only from celebrities, but in addition from our homegirls. Nonetheless, together with the proliferation of wellness content got here a deluge of misinformation in regards to the way we take care of ourselves, particularly for our skin.
Lately, and particularly for the reason...
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