Body Campaign
Body Campaign Nearly 40 beauty brands have found a latest cause to rally for.
The Every Body Campaign, masterminded by Saie founder and chief executive officer Laney Crowell, is a collective effort of 37 beauty brands to boost money for SisterSong, a national organization that “supports the people impacted probably the most by abortion bans,” Crowell told WWD.
Each brand will repackage a bestselling product in a green outer carton to sell on the campaign’s website, which launches Tuesday. A hundred percent of proceeds from each product will likely be donated to SisterSong. In line with the organization’s website, it “[draws] 1000's into the movement” and “[builds] the talents of mid-career activists,” in addition to “mobilizing a big base of ladies...
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