Beauty Tag

On November 10, just five days after US election day, Latest York design director and content creator Elysia Berman told her followers that the embedded “Trumpism” in the sweetness industry must have tipped us off for what the election results could be. “The aesthetics of the face have been changing, and I feel they were predictive of a Trump win,” she said in the now-viral video. The shift Berman refers to includes the rise of no-make-up make-up, tattoo removal videos, Utah curls, latte hair colors, extreme thinness, and a push towards dissolving filler in favour of more subtle, less noticeable cosmetic surgery trends. With people referencing quiet luxury hairstyles and Ozempic use as “obvious indicators” that Trump would win in...