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Beauty Tag

7 Sep

Compostable beauty: the long run of sustainability or a

Compostable beauty: the long run of sustainability or a
As we face a plastic packaging crisis, we explore whether compostable beauty is a viable alternative, or whether it is simply too good to be true Plastic is all over the place. It’s within the deep ocean, the Arctic, our tap water and our lungs. It’s a crisis. To tackle the issue, some brands have began using recycled plastic or ‘ocean-bound’ plastic packaging. However the thing is, it’s still plastic, and it could actually only be recycled two to 3 times before the standard degrades and it becomes waste yet again. Spotting the flaw on this plan, beauty brands are increasingly directing their resources toward finding an alternate option, specializing in compostable materials...
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6 Sep

Launchmetrics Partners With MAC Cosmetics, Microsoft for Beauty Hackathon

Launchmetrics Partners With MAC Cosmetics, Microsoft for Beauty Hackathon
Launchmetrics’ newest initiative seeks to bring the beauty-tech landscape to the fore. The information research and insights company has joined forces with MAC Cosmetics and Microsoft to host a knowledge hackathon from Nov. 17 through Nov. 21, called Beauty Hacks. The competition, which can happen in Microsoft’s Technology Center in Paris, will allow students from France’s top business, engineering and tech schools to research data from Launchmetrics’ proprietary data set with a view to determine easy methods to improve the performance of beauty brands on social media.  “For us, it is sensible to be the middleman between a worldwide technology player like Microsoft and a business like MAC,” said Michael Jaïs, cofounder and chief executive officer of Launchmetrics. “It’s not that common for...
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5 Sep

The Beauty Of Pride Month: Brands That Give Back

The Beauty Of Pride Month: Brands That Give Back
Photo Courtesy of Betzy Arosemena for Unsplash We support the LGBTQIA+ community at Essence all 12 months, but during Pride Month, we make an additional effort to disrupt the conversation about gender, identity, and freedom. We, as a people, will now not accept society’s antiquated ideals of traditional constructs, but as an alternative will enable people to seek out strength wherever they will. This Pride Month, Essence is recognizing beauty businesses which are supporting the LBGTQIA+ community by donating to charities that help queer folx throughout their journey to self-discovery, providing them with the support they need. The sweetness brands listed ahead are doing the work, showing up and showing love as allies to the LGBTQIA+ community, ensuring all of us stand in harmony...
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