Beauty Tag
As we face a plastic packaging crisis, we explore whether compostable beauty is a viable alternative, or whether it is simply too good to be true
Plastic is all over the place. It’s within the deep ocean, the Arctic, our tap water and our lungs. It’s a crisis. To tackle the issue, some brands have began using recycled plastic or ‘ocean-bound’ plastic packaging. However the thing is, it’s still plastic, and it could actually only be recycled two to 3 times before the standard degrades and it becomes waste yet again. Spotting the flaw on this plan, beauty brands are increasingly directing their resources toward finding an alternate option, specializing in compostable materials...
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Launchmetrics’ newest initiative seeks to bring the beauty-tech landscape to the fore.
The information research and insights company has joined forces with MAC Cosmetics and Microsoft to host a knowledge hackathon from Nov. 17 through Nov. 21, called Beauty Hacks.
The competition, which can happen in Microsoft’s Technology Center in Paris, will allow students from France’s top business, engineering and tech schools to research data from Launchmetrics’ proprietary data set with a view to determine easy methods to improve the performance of beauty brands on social media.
“For us, it is sensible to be the middleman between a worldwide technology player like Microsoft and a business like MAC,” said Michael Jaïs, cofounder and chief executive officer of Launchmetrics. “It’s not that common for...
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