Beauty – Page 310 – Beautifaire

16 Sep

Award-Winning Singer Keyondra Lockett And Her Sister Kimberly Lockett

Imagine waking as much as an email from one among the most important stores on the earth stating they're concerned about carrying your brand. That’s what happened to Kimberly and Keyondra Lockett last 12 months, founders of athleisure brand Jolie Noire. Who sent the e-mail? Goal, yes that Goal. “We received a message in our business email,” explained Keyondra, who can also be an award-nominated gospel singer. “After which additionally they emailed Kim. That’s how bad they were on the lookout for us,” she said, pointing to how incredibly humbled they were to see the large brand actively searching for out their company for partnership. However the road to success wasn’t all the time easy. Ever entrepreneurial, Jolie Noire isn’t the sisters’ first...

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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

by Beautifaire101

Beauty, Featured

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers? It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently. Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform. Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...

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16 Sep

Where’s the sustainable beauty at fashion week?

by Beautifaire101

Beauty, Featured

Where’s the sustainable beauty at fashion week?

From glitter to petrochemicals, many environmentally conscious designers are mismatching their fashion values with their beauty ones Fashion week has develop into a platform for brands to launch their latest sustainability efforts, whether it’s cactus leather jackets, a return to handcrafting, or reused materials. But often absent is any mention or consideration of the sustainability of the sweetness. Yes, fashion week is primarily about fashion (the clue’s within the name), but beauty is integral to the finished vision and the brand’s messaging for the season, so why is it being disregarded? Harris Reed, known for repurposing Oxfam-sourced bridalwear, Collina Strada who uses biomaterials and deadstock fabrics, and Matty Bovan who has elevated upcycling to...

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15 Sep