Beauty – Page 316 – Beautifaire

16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers? It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently. Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform. Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...

0 Comments

16 Sep

Where’s the sustainable beauty at fashion week?

by Beautifaire101

Beauty, Featured

Where’s the sustainable beauty at fashion week?

From glitter to petrochemicals, many environmentally conscious designers are mismatching their fashion values with their beauty ones Fashion week has develop into a platform for brands to launch their latest sustainability efforts, whether it’s cactus leather jackets, a return to handcrafting, or reused materials. But often absent is any mention or consideration of the sustainability of the sweetness. Yes, fashion week is primarily about fashion (the clue’s within the name), but beauty is integral to the finished vision and the brand’s messaging for the season, so why is it being disregarded? Harris Reed, known for repurposing Oxfam-sourced bridalwear, Collina Strada who uses biomaterials and deadstock fabrics, and Matty Bovan who has elevated upcycling to...

0 Comments

15 Sep

VIRAL $14 ELF DUPE!!???? #makeup #beauty #tiktokviral

by Beautifaire101

Beauty

Testing the ELF Halo Glow Liquid Filter...

28 Comments

15 Sep

Jay-Z Makes Major Investment In Beauty Brand

by Beautifaire101

Beauty, Featured

Jay Z is joining his wife in the style and wonder investor space. ESSENCE recently reported that Beyonce joined Rihanna and others as an investor in a French women’s apparel brand—now it has been reported that Jay-Z is backing premier beauty brand Madison Reed in an investment totaling $33 million, in keeping with Bloomberg. Led by Sandbridge Capital and Jay-Z firm Marcy Enterprise Partners, the investment totaled nearly $220 million. Madison Reed plans to make use of the funding to assist launch a Hair Color Bar expansion and retail locations resembling Ulta and Ulta Beauty at Goal. Moreover, the brand goals to expand its development for Madison-Reed.com and Amazon.com. “Our business is the epitome of omnichannel, customers know our brand, they see the identical...

0 Comments