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5 Apr

MakeUp HerStory: LYS Beauty’s Tisha Thompson Secures Series A

MakeUp HerStory: LYS Beauty’s Tisha Thompson Secures Series A
Composite by India Espy-Jones Welcome to MakeUp HerStory. In honor of Women’s History Month, we’ll be highlighting Black women in beauty who're taking the industry by storm and making history in their very own right. Each week throughout March, talent—everyone from rising beauty brand founders, to behind-the-scenes PR mavens—will discuss their profession journeys, biggest inspirations, and more. When Tisha Thompson launched LYS Beauty in 2021, she got down to challenge the norms of the wonder industry by mixing clean formulas with inclusivity. As the primary Black-owned clean beauty brand to debut at Sephora, Thompson knew the stakes were high—and the pressure to succeed was even higher. But staying true to her mission has been her guiding light. “For me, all of it comes...
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22 May

TikTok Star Golloria George on Beauty’s Inclusivity Problem

TikTok Star Golloria George on Beauty’s Inclusivity Problem
Golloria George is making her voice heard. The 21-year-old Austin, Texas, native is harnessing her platform of greater than 943,000 TikTok followers to revive the discourse surrounding shade inclusivity — a matter which had a cultural reckoning within the late 2010s, tacitly understood by many as unfinished to at the present time. “Tone inclusivity is literally the bare minimum,” said a upset George in a January TikTok video, by which she tested Essence’s latest Keep Me Covered Foundation, the darkest shade of which was still several shades too light for her. The video, which has garnered greater than 28 million views to this point and hundreds of comments either referring to or sympathizing with George’s experience, is one in...
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16 May

Why Gen X Is Prestige Beauty’s Biggest Opportunity

Why Gen X Is Prestige Beauty’s Biggest Opportunity
Sandwiched between the Baby Boomers and Millennials, Gen X has all the time been the proverbial middle child of beauty marketing: often missed and continuously undervalued. But what they lack in attention, they make up for in importance, growing their spend greater than every other generation on prestige beauty, in keeping with data from Circana. And their power is simply growing. “Gen X goes to be larger than the Boomers in the subsequent 4 years. It’s time for the wonder industry to concentrate on them,” said Larissa Jensen, senior vp and global beauty industry adviser at Circana. “Why? Because beauty is just not nearly youth.” Jensen sees not only potential, but in addition a necessity. “As you age, your skin changes. Consumers have...
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