Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion

9 May

Tracee Ellis Ross is taking her vision for Pattern across the pond. The actor and entrepreneur is launching product within the U.K. in an exclusive partnership with Boots, starting on Wednesday. For Ross, the move was a natural extension of her accessible vision for textured hair care. “The unique dream for the brand was to be a world brand because I feel that the curly and textured community is one which spans across the globe,” she told WWD. “I desired to expand that mission so that everyone has access to their most beautiful and healthy hair.” Boots made a super partner for the brand given its broad footprint. “85 percent of the U.K. population is inside 10 minutes of a Boots store,” she...

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3 May

Inside Huda Beauty’s Rebrand

by Beautifaire101

Beauty, Featured

Huda Kattan is back in the motive force’s seat of her eponymous beauty brand — and he or she’s got a recent roadmap. After working behind the scenes for the past couple of years, Kattan is hoping that by resuming the corporate’s top leadership role she will rev up the business and put it back on the fast track. Hailed as an excellent influencer within the 2010s, Kattan built her huge Instagram following into what was once valued as a $1.25 billion business, along with her baking and contouring products flying off the shelves and resulting in the launch of several subbrands, including skincare label Wishful, makeup line Glowish and fragrance play Kayali. In 2017, the corporate received a minority investment from...

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19 Apr

Beauty’s Found Generation X

by Beautifaire101

Beauty, Featured

PARIS — Sonsoles Gonzalez began noticing changes to her hair starting in her early 40s. “I used to have very thick, full, long hair, and I began feeling like my ponytail was shrinking, it was very dry,” she said. “I knew it was due to hormonal changes.” So the seasoned beauty executive — who’d worked at L’Oréal and Procter & Gamble, where she steered Pantene globally — set out to know the phenomenon and launched the Higher Not Younger brand in March. “No one is talking to those women,” said Gonzalez. “I knew that the majority briefs were targeting women 18 to 44, and it was even a bit little bit of a joke inside [the industry]: What happens with women once...

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22 Mar

WWD Beauty Inc’s First Annual Rating of Beauty’s Strongest

by Beautifaire101

Beauty, Featured

WWD Beauty Inc’s First Annual Rating of Beauty’s Strongest

When Procter & Gamble Co. paid $57 billion for Gillette back in 2005, little question company executives thought it was a certainty. In any case, P&G was the highest consumer products giant within the realm of girls’s products, Gillette the leader in men’s. It was a wedding made in mass-market heaven. Then got here the recession, followed by the digital revolution, and an entire latest rise of competitor was born: The Disruptor. Gillette still commands a reported 60 percent of the retail market. But that market is contracting, replaced by digital-first brands like DollarShaveClub.com, which has been capable of grab near 16 percent of the $3 billion blades market. And though Gillette filed suit against Dollar Shave Club in December alleging patent violation,...

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