Parfums Christian Dior, Givenchy Parfums and Kenzo Parfums are collaborating with Cristal Union to enhance agricultural practices within the beetroot sector, from which the alcohol for his or her perfumes is sourced.
The LVMH Moët Hennessy Louis Vuitton-owned houses are working with the French agricultural cooperative culling greater than 9,000 beetroot growers. Cristal Union employs greater than 2,000 people to fabricate and market sugar, alcohol and bioethanol.
This 12 months, the three houses are backing a project to support the agro-ecological transition of 380 hectares of beetroot cultivation in eastern France. That may produce what’s tantamount to 45 percent of their alcohol needs.
“This collaboration sets a crucial milestone on the trail traced by the Life 360 program towards the regeneration of 5...
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