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Behavior Tag

2 Nov

Pre’s AI Simulates Shopper Behavior for Website Optimization

by Beautifaire101
Beauty, Featured
Parham Aarabi, chief executive officer and founding father of Pre, took the stage on the Apparel & Retail CEO Summit to share the impetus behind launching his company, which helps retailers optimize their web sites based on simulating consumer behavior. Aarabi began his presentation, titled “Optimizing Web sites for Maximum Impact: Predicting and Adapting to User Behavior,” by noting he founded ModiFace (now owned by L’Oréal) and has seen try-on technology evolve over time. “There are recent technologies and buzzwords in the sweetness and fashion industries, but the important thing query is: Do they work?” Aarabi said. “And maybe a more relevant query is: Do they work in your unique brand and your unique audience?” Aarabi said the impetus behind founding his recent...
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28 May

Changes in Consumer Behavior Is Reshaping the Industry –

by Beautifaire101
Beauty, Featured
Throughout the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to raised engage today’s consumer, it is crucial to know their needs and behavior and offer products, solutions and experiences in a meaningful, authentic and personalized way. All of which require leveraging data and understanding how shoppers shop. During a NielsenIQ VIP breakfast, Jacqueline Flam Stokes, senior vp of beauty retail at NielsenIQ, said, “it's critical that brands and retailers understand how consumers are shopping. Forty percent of beauty consumers are shopping each mass and prestige and only one percent of consumers today which are shopping beauty are shopping exclusively prestige. Should you have a look at even a Sephora shopper, 97...
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22 Nov

These Celebs Get Real About How Their Bad Behavior

by Beauty Tips
What's The Tea, Featured
Nobody likes going through controversy, especially when it costs you money. Big public figure have the earning potential to bank tens of millions from TV and movie roles, lucrative NIL deals and even social media ads. Conversely, they may stand to lose every thing based on a misunderstanding, or gross misstep, starting from legal woes or a private-turned-public scandal they couldn’t keep under wraps. One flawed move could derail a star’s profession, or on the very least, cancel their lucrative deals. For instance, “The Ellen DeGeneres Show” faced serious backlash after a slew of workplace complaints became public, ultimately forcing the show to finish early. The host has since come out to apologize, nevertheless it wasn’t enough. She...
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