BeingSurprised Tag

MILAN — Matthieu Blazy desires to be surprised, which is something he believes will result in all the time fresh creativity. On this vein, Blazy, creative director of Bottega Veneta, just returned from a visit to São Paulo, where the brand held the newest chapter in its cultural exchange series The Square. Bottega Veneta touched down within the Brazilian city after Dubai and Tokyo last 12 months, celebrating local culture at Lina Bo Bardi’s iconic Casa de Vidro, or Glass House in English. “As a worldwide brand, after we began The Square in Dubai, we were seeking to speak to a special audience,” Blazy, soft-spoken and thoughtfully selecting his words, explained in an exclusive interview. “Often brands hold events to present their products,...