BeReal Tag

The variety of day by day users on BeReal has plummeted since its peak in September 2022 – but how did things go so fallacious for the ‘anti-Instagram’ app? In 2020, an app called BeReal arrived on the scene, billing itself because the anti-Instagram. It aligned itself closely with the cultural zeitgeist, answering the growing call for ‘relatable’ content that had emerged out of anxieties about highly artificial and curated online content. The premise is as follows: the app sends a push notification to all its users at a random time every day, instructing them to “be real”. Then, they've a two-minute window to take an image using the app’s dual camera feature...