Beso Tag

Jennifer Lopez expands into the lip category along with her newest JLo Beauty product: Beso Balm Ultra-Hydrating Lip Mask. Launching Thursday, it’s a balm-mask hybrid meant to be reapplied throughout the day and worn thicker overnight. “I desired to create really my dream balm,” Lopez said over the phone. “I just hadn’t found one yet that ticks all of the boxes. So, I went to work creating my very own, which is how we give you a whole lot of the ideas for the products. I’m like, ‘OK, we have now a glow serum. We've got the cleanser, the serum, moisturizer, the SPF, the mask. What’s missing? What else am I putting on at night that’s a part of that routine?’ And...