Beverage – Beautifaire

6 Apr

Dry January is now an all-year-round affair. Goal is betting on nonalcoholic beverages by dedicating a part of its adult beverage aisle to the category. The retailer partnered with Sèchey, a Charleston, S.C.-based nonalcoholic retailer that also has its own line of beverages, to curate the assortment, which incorporates Ghia, Bella Hadid’s Kin Euphorics, Surely, Katy Perry’s De Soi, Starla, Free AF, Mingle, Edna’s and Mocktail Club, in addition to Sèchey’s house brand. The assortment can be available at select Goal doors nationwide which have licenses to sell alcohol. “It’s within the adult beverage aisle because we're mimicking adult drinking behavior,” said Sèchey founder Emily Heintz. “This is de facto about curation and bringing one of the best of the category since...

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2 Feb

This Tinx-approved Superfood Beverage Brand Is at Goal Now

by Beautifaire101

Beauty, Featured

Superfood beverage brand Blume is headed to Goal. The brand, founded in 2017, is thought for its powder drinks, including bestsellers Blue Lavender, Salted Caramel, Matcha Coconut and Reishi Hot Cacao, all $13 for eight single-serve pouches. Each formula is infused with superfood ingredients, like antioxidant-rich blue spirulina, potassium-filled moringa and calming reishi. Now, the Canada-based brand is entering 90 Goal doors along the West Coast with the 4 products which are the most well-liked within the U.S. (in keeping with the brand’s direct-to-consumer data) because it doubles down on its presence within the U.S. Goal will test the brands in numerous regions “to see how they perform and in the event that they warrant a national or regional expansion and in...

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Goal Launches Nonalcoholic Beverage Assortment With Sèchey

This Tinx-approved Superfood Beverage Brand Is at Goal Now

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