Beverage Tag

Dry January is now an all-year-round affair.  Goal is betting on nonalcoholic beverages by dedicating a part of its adult beverage aisle to the category. The retailer partnered with Sèchey, a Charleston, S.C.-based nonalcoholic retailer that also has its own line of beverages, to curate the assortment, which incorporates Ghia, Bella Hadid’s Kin Euphorics, Surely, Katy Perry’s De Soi, Starla, Free AF, Mingle, Edna’s and Mocktail Club, in addition to Sèchey’s house brand. The assortment can be available at select Goal doors nationwide which have licenses to sell alcohol. “It’s within the adult beverage aisle because we're mimicking adult drinking behavior,” said Sèchey founder Emily Heintz. “This is de facto about curation and bringing one of the best of the category since...