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17 Aug

Barbie, Beyoncé and Taylor Swift Are Winning the Attention

Barbie, Beyoncé and Taylor Swift Are Winning the Attention
SPARKLE SWEEPSTAKES: Fashion brands appear to be getting barely more bang for his or her buck from dressing Beyoncé for her “Renaissance” world tour than Taylor Swift for her “Eras” concert events. For instance, Alexander McQueen won $7.7 million in media impact value, and Tiffany & Co. $7.2 million, for putting designs on Beyoncé, in comparison with Versace garnering $6.3 million after dressing Swift, data from Launchmetrics show. The information firm’s tallies show that “Eras” has up to now generated $97.5 million in media impact value, or MIV, and “Renaissance” $187 million. The proprietary MIV figure calculates the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums. Roberto Cavalli collected $4.9 million in...
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30 Jul

On Tour: Beyoncé in Louis Vuitton | LOUIS VUITTON

On Tour: Beyoncé in Louis Vuitton | LOUIS VUITTON
“Beyoncé is a rare spirit manufactured from a unique form of DNA” - Pharrell Williams. The Creative Director was inspired to create his first custom designs with Louis Vuitton for the star, along along with her dancers and daughter, Blue Ivy, for the North American leg of her RENAISSANCE WORLD TOUR. Embellished with over 8000 crystal silver beads and 60 000 black pearls, the custom catsuit pays tribute to the Maison’s heritage savoir-faire with a black and silver Damier motif. ABOUT LOUIS VUITTON Since 1854, Louis Vuitton has placed fashion within the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison stays faithful to the spirit of its founder, Louis Vuitton, who...
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27 Jul

Chanel’s Watch Face, Tiffany’s Beyoncé Tribute, Turlington Fronts CH

Chanel’s Watch Face, Tiffany’s Beyoncé Tribute, Turlington Fronts CH
TICKING ALONG: Lily-Rose Depp will likely be fronting a latest promoting campaign for Chanel’s Première Original Edition watch, slated for release Sept. 1. The 24-year-old, who appears as troubled pop star Jocelyn within the HBO drama series “The Idol,” described the watch as “beautiful, delicate, chic, classic” and a design “only Chanel could make.” Depp became the youngest ambassador for the Rue Cambon house in 2015 but once told WWD her first memory of wearing Chanel was “probably when [she] was still in diapers.” She’s since fronted numerous campaigns for the posh house, becoming the face of its Rouge Coco Bloom and Rouge Coco Flash lipsticks, the No.5 L’Eau scent and the J-12 watch, in addition to one among the 4 chosen to...
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