Bharucha Tag

Freddy Bharucha has been named Procter & Gamble’s first president, North America personal care and wonder operations. Formerly the corporate’s senior vp for its North America personal care division and Old Spice global brand franchise of 5 years, Bharucha will now also lead P&G Beauty’s media efforts, head up its cross-category retail strategy and serve on the board for the Personal Care Products Council. Bharucha will proceed to be based in Cincinnati, Ohio, as he commences the brand new role. “With a consistent track record of brand name, business and organizational growth, Freddy is well-positioned to tackle this newly created position,” said P&G Beauty chief executive officer Alex Keith and Markus Strobel, president of P&G skin and private care, in a...