Lower than 24 hours after stating that it might proceed to sell a collaborative collection with Justin Bieber — despite the musician publicly criticizing those designs and saying he didn't approve them — H&M has reversed course and has stopped selling the pieces.
On Monday, Bieber posted to Instagram Stories that he hadn’t approved any of the H&M collection, posting “All without my permission and approval [SMH] I wouldn’t buy it if I were you.”
He later posted to his 270 million Instagram followers: “H&M merch they made from me is trash and I didn’t approve it. Don’t buy it.”
The Swedish fast-fashion chain countered that claim on Monday, telling WWD that “as with other licensed products and partnerships, H&M followed proper approval...
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