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1 Sep

JCPenney Sets $1 Billion Program of Upgrades

JCPenney Sets  Billion Program of Upgrades
Furthering turnaround efforts, JCPenney plans to pump greater than $1 billion into its business by fiscal 12 months 2025 to enhance stores, the web site, customer experiences and operational efficiencies. On Thursday, the corporate said the investment is self-funded through its own operations and that it builds on “significant progress” last 12 months with the launch of JCPenney Beauty, product collaborations, store refreshes and improved digital shopping. “JCPenney is on strong financial footing and is steadily increasing relevance and frequency with our core customers,” Marc Rosen, chief executive officer of JCPenney, said in an announcement. “We're poised for continued growth and know that the surest path to success is by specializing in our customers. That’s why we're wholly committed to serving...
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23 Jul

Barbie to Generate $14 Billion Into the Doll Industry

Barbie to Generate  Billion Into the Doll Industry
DOLL CHECK IN: Barbie’s day is here and it’s cashing in big money. Greta Gerwig’s highly anticipated film “Barbie,” starring Margot Robbie and Ryan Gosling, is anticipated to make around $140 million on its opening weekend and the doll industry is estimated to generate $14 billion by 2027 consequently of the film, in accordance with a report by Euromonitor. “Mattel’s growth can also be driven by ‘kidults’ who're buying childhood toys like Barbie. The corporate has moved into video games and digital content. The transition into an entertainment company has helped Mattel generate additional revenues from digital content and drive sales for its physical toys,” said Wee Teck, head of toys and games at Euromonitor International. “After a dismal 2022, when sales of...
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3 Jul

Pharrell Hits a Billion, Moschino Taps Yu, Dior’s Vibrant Touch

Pharrell Hits a Billion, Moschino Taps Yu, Dior’s Vibrant Touch
ONE BILLION: Pharrell Williams’ debut show for Louis Vuitton was a rankings hit. The spring 2024 menswear collection broke records by garnering 775 million views on its owned platforms, and a further 300 million video views on press accounts, covering each livestream and content across the show and attending celebrities including Beyoncé, Rihanna, Zendaya and Kim Kardashian. By comparison, its fall 2023 show, which featured a live performance by Rosalía, generated 441 million views on the brand’s platforms, Vuitton said. It didn't provide a figure for organic views on media accounts for last season. The world’s biggest luxury brand reported the event, held on the Pont Neuf bridge on the opening day of Paris Fashion Week Men’s, generated an enormous volume of online...
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