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22 Jun

Billionaire Boys Club to Open Retro Diner Pop-up in Paris

Billionaire Boys Club to Open Retro Diner Pop-up in Paris
SHORT ORDER: Those hankering for an American eatery during Paris Men’s Fashion Week can have their dream turn to reality Friday, due to Billionaire Boys Club’s first pop-up diner, nestled in Dover Street Market’s 3537 cultural center. There, the brand has conceived a retro diner, replete with red vinyl seats, a black-and-white checked floor, indoor/outdoor seating, plus and a menu including baked goods, similar to whoopee pie and homemade pop tarts, plus hotdogs and low. (American caterers were brought in for the fare.) The sign atop a glowing wall clock reads: Satellite Diner — eat in, take out. Even the woodgrain here feels authentic. “The brand’s roots are from this mid-century inspiration, with Googie architecture and Americana, but through a Japanese vision...
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20 Apr

Billionaire Boys Club, Doodles to Team on Pop-up 

Billionaire Boys Club, Doodles to Team on Pop-up 
Pharrell Williams is bringing together two of his brands for a pop-up experience. Williams’ Billionaire Boys Club and Ice Cream brands are joining forces with NFT project Doodles for “Doodle Beach,” a pop-up experience this weekend during Williams’ Something within the Water festival. The festival takes place within the multihyphenate’s hometown of Virginia Beach and is supposed as a celebration of the town’s culture. The brands are teaming up on an apparel collection to be sold through the pop-up. The gathering includes pieces like T-shirts, hats, shorts, towels and skateboards designed in a vibrant colorway and with cartoon images.  Courtesy of Doodles “We’re excited to work with Pharrell’s iconic skate brand Ice Cream on our first pop-up collaboration at Something within the Water Festival,”...
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2 Apr

Dissecting the Billionaire Fashion in ‘Succession’

Dissecting the Billionaire Fashion in ‘Succession’
For the last five years HBO’s “Succession” has resonated with fans for its witty dialogue, dysfunctional family relationships and finely curated wardrobe that has helped popularize a distinct segment trend inside minimalist fashion. And along the best way it’s fueled demand for a lot of those understated products. The hit TV show, which is airing latest episodes of its final season on Sundays, has develop into considered one of the prime examples of the “stealth wealth” fashion phenomenon, one which Fashion Institute of Technology professor Cathleen Sheehan explained has been around long before “Succession” debuted.  “It’s things which can be understated and polished,” Sheehan said. “They’re not saying, ‘have a look at me,’ however it’s more like, ‘look somewhat closer with the...
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