Bioengineered Tag

Aeir, a latest luxury fragrance brand that joins technology with sustainability, goals to usher in a latest era on the planet of fragrance.  Founded by Jana Bobosikova and Tesla alums Rodrigo Caula and Enrico Pietra, Aeir launches its Mini Fragrance Discovery Set, $69, on Sept. 29 at Neiman Marcus.  The invention set features the brand’s 4 debut scents — Wet Stone, Grand Rose, Suede and Virgin Olive — while full sizes will follow in October, all encased in refillable aluminum containers and retailing for $120 each. Moderately than extracting natural materials for the event of its fragrances, Aeir has implemented bioengineered formulations that mimic notes the brand is trying to copy, akin to palo santo, sandalwood and rose, without depleting natural resources. “Trees are...