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29 May

Reese Witherspoon Named Biossance Global Brand Ambassador

by Beautifaire101
Beauty, Featured
Reese Witherspoon Named Biossance Global Brand Ambassador
Reese Witherspoon is the newest celebrity to make moves in the sweetness sphere. Clean beauty brand Biossance has named Witherspoon its latest global brand ambassador in a five-year deal. Although celebrities are coming to the sweetness market in droves, the actor said that her path to Biossance happened organically. “I’ve been concerned with clean beauty, but I never really understood what it was,” Witherspoon told WWD. “I began hearing more about Biossance, and so I actually had my team reach out, and I used to be impressed by the products. I used to be blown away by how effective they were.” The best ambassador for Biossance would have the opportunity to share product and manufacturing information to large swaths of consumers, said Catherine...
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3 Dec

4 Amyris’ Brands Including Biossance Sold at Auction –

by Beautifaire101
Beauty, Featured
4 Amyris’ Brands Including Biossance Sold at Auction –
4 of bankrupt Amyris’ beauty brands have been sold at auction to the best bidders. In accordance with court documents, skincare brand Biossance has been sold to online beauty retailer THG Beauty, formerly often called The Hut Group, for $20 million. THG owns online retailers including Cult Beauty and Lookfantastic, and types corresponding to Perricone MD and Espa. Centered around Amyris’ star ingredient, squalane, Biossance has long been considered the most effective brand on its roster and the almost certainly to search out a buyer. Elsewhere, Scent Theory Products paid $600,000 for 4U By Tia, launched in partnership with Tia Mowry to satisfy the needs of those with 2A through 4C hair textures by providing a streamlined assortment of need-based products.  Dr. Reddy’s Labs...
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