It’s not a stretch to say that Bad Birdie is a bit irreverent — the tagline for its latest women’s golf collection is: “Women’s golf apparel sucks. Bad Birdie has modified that.”
The Scottsdale, Arizona-based brand launched six years ago with a goal to disrupt the staid men’s golf market. Its loud and colourful designs quickly made a mark with green-grass shops in addition to big-box sporting goods retailers on the lookout for a more-contemporary alternative to the larger, conservative golf brands.
And now, Bad Birdie is popping its attention to women. This week, the brand will release its first-ever women’s capsule, a large 41-piece collection that Allison Lippincott, lead designer, predicts “will turn the ladies’s golf apparel market the wrong way...
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