Brandice Daniel, chief executive officer of Harlem’s Fashion Row and Icon 360, has partnered with retailers akin to Bloomingdale’s, Shopbop and Macy’s to create a web-based shopping directory for Black designers that launches Monday.
The brand new online shopping directory, HFR & Co., provides a curated list of emerging brands owned by Black and Latine designers. Somewhat than scour the web or a retailer’s website for Black designers, HFR & Co. allows shoppers to search out and support these designers through the partnering retailers’ web sites. Consumers will have the ability to buy a wide range of merchandise including women’s and men’s ready-to-wear, children’s clothes and accessories.
Among the many designers featured are Amsale, LemLem, Chelsea Paris, Feben and Studio 189.
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