Bō Tag

A 12 months after its launch, House of Bō is reaching higher for its second phase, each in price and in quality. The brand, founded by Bernardo and Giancarlo Möller in 2021, has introduced a set of parfums. Called the Tesoro Collection, it's comprised of three scents, each priced at $365 and launched exclusively with Bergdorf Goodman. The range is a more highly concentrated answer to the brand’s debut collection, a lineup of eaux de parfum developed by Givaudan’s Rodrigo Flores-Roux. Möller’s latest launches — named Rosario, El Sireno and Infinitoud — were developed by Firmenich’s Olivier Cresp, IFF’s Laurent Le Guernec and Carlos Benaïm, respectively. The fragrances are at parfum-level juice concentrations. “We desired to position ourselves in that area of interest, luxe...