Bobby Tag

Celebrities are flooding into fragrance. The celebrities could have originally gravitated toward launching skincare lines, but now it’s perfume that's having a moment. In a wave paying homage to the celebrity fragrance heyday within the 2000s, celebrities of various size are either stepping into fragrance or doubling down on the business. Millie Bobby Brown recently took her brand, Florence by Mills, into the category; Sabrina Carpenter and Ariana Grande each introduced scents, and earlier, Drake’s Higher World Fragrance House expanded into Harrods within the U.K. Drake’s Higher World Fragrance House. Photo courtesy of Parlux Paris Hilton’s fragrance business launched a latest fragrance last 12 months after nearly twenty years in business. In 2019, that business was estimated to have done $2.5 billion in sales...