The Function of Beauty multiverse is growing.
The customizable beauty brand has joined forces with Sephora to launch its Function of Beauty Pro line, which incorporates 4 shampoo and conditioner mask duos, each infused with the brand’s recent bond-building technology and catering to one among 4 hair types: straight, wavy, curly or coily.
Nine boosters, called Hair Goal Concentrates, will be added to the formulas to focus on specific concerns equivalent to frizz, color maintenance, shine, hydration, curl definition and more. The shampoos and conditioner masks retail for $24 and $28, respectively; each hair concentrate costs $4.
“We all know the Sephora shopper is more Millennial than Gen-Z, and we all know also they are individuals who over-index with salon...
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