Bonjout Tag

A latest launch is seeking to capitalize on two big trends: quiet luxury and French pharmacy. “I wish to say Le Balm is sort of the ‘quiet luxury’ of the sweetness world,” said Dr. Natacha Bonjout, a French pharmacist-turned-skin care founder whose namesake brand launched last month with one product: Le Balm. Much like the quiet luxury trend that has been sweeping social media, Bonjout Beauty was built on the premise of high-quality minimalism. The brand’s debut stock keeping unit, Le Balm, is a waterless “solid serum” formulated with greater than 60 lively ingredients, including peptides, prickly pear native stem cells, vitamin C, squalane and ceramide NP. “The role of French pharmacists in French culture may be very necessary; I’m able...