Boom – Beautifaire

27 Jan

Within the brave recent world of beauty tech, Israel, aka “The Start-up Nation,” is the leading destination. Multinationals, like L’Oréal and Natura, and industry investors are increasingly homing in on developments in the wonder tech space there, which percolates with cutting-edge innovation. “Now we have at all times seen Israel as a key area for us around partnerships, as they've an incredible ecosystem of start-ups which can be innovating in tech,” said Guive Balooch, head of the L’Oréal technical incubator. “Beauty tech is an area we imagine strongly in, and we must work with people all over the world which have the perfect competencies around technology in every field.” A method firms find novel ideas in Israel is thru Tech It Forward, an...

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12 Dec

Agencies Behind Boom of Celebrity Beauty Brands – WWD

by Beautifaire101

Beauty, Featured

Agencies Behind Boom of Celebrity Beauty Brands – WWD

It’s undoubtedly the age of the celebrity beauty brand. While film stars, music artists and supermodels have been the face of countless beauty campaigns throughout the years — whether it’s licenses, endorsement deals or joint ventures — never has the marketplace seen such an influx of celebrity-backed beauty brands. Hollywood agencies, working closely with their high-profile clients, have been playing an element. “It’s the way in which of the longer term,” said Allison Statter, chief executive officer of Blended Strategy Group, of celebrities owning their brands. Her creative marketing and branding agency, founded with Sherry Jhawar, is behind Gwen Stefani’s GXVE beauty (a partnership with Nikki Eslami’s Latest Theory Ventures) and counts celebrity hairstylist Jen Atkin as a client. Statter, who has a...

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18 Nov

How Adult Pimples Is Driving a Mass Skin Care

by Beautifaire101

Beauty, Featured

How Adult Pimples Is Driving a Mass Skin Care

Emma Simon’s vanity is loaded with prestige beauty brands like Makeup by Mario, Nars and Charlotte Tilbury. But when, at age 29, she experienced her first pimples breakout, her dermatologist’s recommendations sent her to the pharmacy for brands like CeraVe, LaRoche-Posay, Neutrogena and Cetaphil. Simon shouldn't be the exception — older women are spurring sales increases of pimples in mass market stores. There's also a surge of sales in colloidal patches that provide a fast fix for Zoom calls or social engagements. Greater than 50 million Americans suffer from pimples, in response to the American Academy of Dermatology. Although the condition is normally related to teens, more mature consumers are trying to find remedies. Spate data reports searches for “perimenopause and pimples” grew...

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5 Nov

Inside India’s Beauty Boom – WWD

by Beautifaire101

Beauty, Featured

First-time brands have been launching with dizzying speed in India over the past yr. Probably the most recent: Makeup powerhouse Nars, with more resulting from come, including color cosmetics from Gucci, Prada, Armani and Valentino. Meanwhile, beauty retail has been growing dramatically, too. After months of anticipation, Nars debuted in Recent Delhi and Mumbai last week with department store chain Shoppers Stop and in 10 Sephora doors, in addition to online with each retailers. The brand’s first standalone boutique will open in December at the distinguished Select Citywalk mall, an enormous beauty destination. Nicole Tan, president and chief executive officer, Asia-Pacific, Shiseido, in India for the launch, said the structure of retail in India was prompting a change in strategy. “It’s the primary time...

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