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Boom Tag

9 Jun

Contained in the Dallas Beauty Boom – WWD

From ballgowns to budgets for beauty, all the things really is greater in Dallas — as artist and artistic director Donald Robertson can attest to. The onetime Recent Yorker moved his family from Los Angeles to Dallas in the course of the pandemic, after falling in love with the town during store events at Forty Five Ten, the concept store in the town’s tony Highland Park neighborhood. “No person knows about Dallas or Highland Park because there’s no tourism,” he said. “Once we moved here, someone told my wife, you’ll need two ballgowns a season. That was a quote. And sure enough, she had to purchase two ballgowns for the season because they've so many events and fundraisers....
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