Boon Tag

LONDON — What’s in a reputation? Quite quite a bit when that name comes out of the mouth of a star. A recent report by the London-based WeArisma shows that engagement rates surge when a star talks on social media about what they're wearing, even when the mention is temporary. There isn't a mystery here. Much of the time, viewers don't have any clue what people on the red carpet are wearing, so it helps when the celebrity name checks their outfit. WeArisma, a data-crunching company that wishes to assist brands measure and optimize their investments in influencer marketing, analyzed the social media numbers generated on the 2023 Met Gala. They found that celebrity — and even influencer — mentions...