Bath & Body Works is entering fabric care.
The corporate will debut its first laundry detergents and scent boosters online and in 80 stores this fall, with plans to later introduce fabric softeners and other products inside the category.
“The client was asking [for fabric care], and we began to take a look at the market, which is over a $13 billion market, and we don’t own any share in it — as a market leader, we thought we had an enormous opportunity,” said Julie Rosen, president of Bath & Body Works.
From now through May 29, members of the Bath & Body Works loyalty program can vote for which Bath & Body Works fragrances they would really like...
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