BostonMarathon Tag

The Boston Marathon has a latest retail sponsor. Dick’s Sporting Goods and the Boston Athletic Association, organizer of the famed event which will likely be held this yr on April 17, have signed a multiyear deal that makes Dick’s the official retail sponsor of all BAA events, starting with Monday’s marathon. As a part of the deal, Dick’s may even develop into the presenting sponsor of the Boston Marathon Fan Fest, a three-day festival held upfront of the race. In celebration of the 127th running of the race, Dick’s unveiled a building-length Sports Change Lives banner with the tagline, Running Changes You, on Boylston Street at the longer term site of a Dick’s House of Sport Boston location. Positioned just a brief distance from...