Box Tag

Inside a nondescript office constructing in Corona del Mar, California sits a veritable playland of entrepreneurship. Here lies the offices of Toy Box Brands, the most recent enterprise from Jerrod Blandino and Jeremy Johnson. Emblazoned above rows of desks is the phrase “F–k average, be legendary.” Product samples are scattered all over the place. In Johnson’s office sits a framed flag that reads, “I can’t consider we’re still doing this.” “I can’t consider we’re doing this again” is more prefer it. Yes, Blandino and Johnson, partners in business and life who founded Too Faced in 1998 and sold it to the Estée Lauder Cos. in a landmark deal for $1.45 billion in 2016, then the biggest acquisition in Lauder’s history — are back at it....