Billionaire Boys Club helped shape the streetwear market into what it's today and continues to be a number one force within the sector because it celebrates its 20th anniversary this 12 months.
The brand has evolved greatly since Pharrell Williams and Nigo joined forces in 2003 to launch the road. Over the past 20 years, Billionaire Boys Club has birthed other brands — Ice Cream, Bee Line and Billionaire Girls Club — and launched into several major partnerships with the likes of Reebok and Timberland, amongst others. Since 2018, the brand has been helmed by creative director Joseph Au, who has been a fan of Billionaire Boys Club since its inception.
“Once I was in highschool, I used to be super into hip-hop,...
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