Brad Tag

Le Domaine has found its first U.S. retail partner. The brand, cofounded by Brad Pitt, will enter Bluemercury online and in 20 doors on Tuesday. It includes 4 products — a cleanser, a serum and creams in two weights — and costs range from $209 to $242. Despite the megawatt name behind it, Tracy Kline, Bluemercury’s head of merchandising, spa and provide chain, said it’s the brand’s science-backed formulations that differentiated it within the crowded skincare market. “They hit all the good points: the story, the ingredients, being environmentally conscious, patent-pending ingredients. The art and science and having this story of the vineyards and the wineries for the last 20 years to deliver this great product — we predict it’s going to be...