Featured Posts

To top
Title Image

Braiding Tag

18 May

This Founder Created A Braiding Hair Brand That Nourishes

This Founder Created A Braiding Hair Brand That Nourishes
After struggling to search out non-irritating braiding hair for a protective style in preparation for a vacation, Osahon Ojeaga ordered from a higher-quality brand online. Or so she thought. “My scalp was on fire,” she told ESSENCE, admitting she’d turned to the web to buy the hair after failing to search out a beauty supply store in her Silicon Valley neighborhood that catered to ethnic hair types. “It was a extremely terrible experience, not only due to the hair itself, but the client service was poor as well.” That was the straw that broke the camel’s back. “It was identical to, what? We don’t deserve this. I can do higher than this,” she said. “I’m just going to...
Continue reading
4 Nov

This African Braiding Technique Was Created By Our Ancestors

This African Braiding Technique Was Created By Our Ancestors
Braids – our common go-to protective style – represent our heritage and the survival of our ancestors. Obsessed with all things beauty? Click here to get your tickets for the first-ever ESSENCE Beauty Carnival tour! In a recent video post, Instagram user @knowyourcaribbean sheds light on a little-known braiding technique that adds to the narrative of why we opt to wear our braids and wear them proudly. View this post on Instagram Many African women braided rice or seeds into their hair before journeying the Middle Passage, on their approach to enslavement or braided it into their children’s hair before separation, in order that they...
Continue reading