Sephora to Roll Out Asian Beauty Brand Luscious Cosmetics

13 Jun

LAHORE, Pakistan — Asian brand Luscious Cosmetics’ product range has recently began retailing at Sephora in Australia. Luxola, a Singapore-based e-commerce beauty retailer catering to the Asia-Pacific region that was acquired by LVMH Moët Hennessy Louis Vuitton in July, has helped roll out the brand throughout the region. “Luscious has generated strong sales at Luxola,” said Mehrbano Sethi, founding father of Luscious Cosmetics, which relies here. With greater than $10 million in annual revenue, selling 1.2 million units a 12 months, and a cult following within the Asia-Pacific region, a $120 billion market, Sethi is now actively in search of international enterprise capital or a partnership with a much bigger beauty brand that can propel the cosmetics company to the subsequent level. “Funding...

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12 Jun

Dr. Dana Nail Care Brand Relaunches on Amazon

by Beautifaire101

Beauty, Featured

Under recent ownership, Dr. Dana is relaunching. The corporate founded by Dr. Dana Stern, which offers a three-step system focused on nail health, is relaunching on Amazon. Its hero product will retail for $29.99. The revitalized brand is coming back to market after an explosion of interest within the nail category, fueled by pandemic-induced salon closures. The three-step system combines skincare ingredients for a once-weekly treatment to alleviate conditions equivalent to brittle nails. “It’s a three-step system, and it’s logical. We exfoliate in skincare, why don’t we exfoliate in nail care? We hydrate in skincare, why don’t we hydrate in nail care?” said Chris Hobson, chief executive officer of Rare Beauty Brands, which acquired the brand late last yr for an undisclosed sum. “We’ve...

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30 May

The Makeup Brand Winning Over Gen Z Influencers

by Beautifaire101

Beauty, Featured

Because the influencer craze rages on, one brand is specializing in a socially savvy influencer base that isn’t overly saturated — yet. Petite ‘n Pretty is a cosmetics company for youths ages 4 to 18. The brand, founded by former Stila Cosmetics chief product development officer Samantha Cutler, has racked up greater than 30,000 followers since its July launch by appealing to what Cutler identified as a “community of mini MUAs [makeup artists]” — and their parents — on Instagram. “There’s this whole community of mini MUAs on Instagram and we send quite a lot of them product,” said Cutler. “There’s some really talented artists which can be, like, 12 they usually do all their very own editing, all their very own...

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29 May

Reese Witherspoon Named Biossance Global Brand Ambassador

by Beautifaire101

Beauty, Featured

Reese Witherspoon is the newest celebrity to make moves in the sweetness sphere. Clean beauty brand Biossance has named Witherspoon its latest global brand ambassador in a five-year deal. Although celebrities are coming to the sweetness market in droves, the actor said that her path to Biossance happened organically. “I’ve been concerned with clean beauty, but I never really understood what it was,” Witherspoon told WWD. “I began hearing more about Biossance, and so I actually had my team reach out, and I used to be impressed by the products. I used to be blown away by how effective they were.” The best ambassador for Biossance would have the opportunity to share product and manufacturing information to large swaths of consumers, said Catherine...

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