Brand – Page 19 – Beautifaire

24 Aug

Now, Bubble gets tagged on TikTok greater than 4,000 times per day and has an extended waitlist for its ambassador program, Eisenman said. Lots of those ambassadors are young enough to want permission from their parents to hitch the Bubble program, adding an additional approval step to the Bubble team’s plate. Because of this, Bubble has grown its social media staffers from a team of about 4 people to roughly 20 people. Eisenman said the marketing channels the brand spends probably the most money and time on vary from month to month and product to product. “If we're currently in regular months that don’t have any launches, sometimes it’s on paid ads, sometimes it’s on influencers,” she said. “Sometimes it’s more on the...

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20 Aug

Nikki DeRoest, Cerre Francis Cofound Ciele Beauty Brand –

by Beautifaire101

Beauty, Featured

With their recent brand launch, Ciele, Nikki DeRoest and Cerre Francis are playing it secure. Secure as in certified Clean at Sephora in addition to high SPF rankings on each of the products, that's. Ciele, the brainchild of DeRoest, a makeup artist, and Francis, who was previously at Hourglass Cosmetics, is debuting with three stock keeping units — a blush, a ending powder and a skin tint — which range in price from $34 to $44. They may debut on the brand’s website, in addition to Sephora’s, on Aug. 24 and in 270 doors nationally on Sept. 1. The brand, the founders said, was three years within the making. The duo met while working together at Róen. “We exited, and the subsequent day...

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17 Aug

Scalp Care Brand Act+Acre Launches at Sephora – WWD

by Beautifaire101

Beauty, Featured

Act+Acre is headed to Sephora. The scalp care brand, founded by hairstylist and trichologist Helen Reavey, will now be available at 235 Sephora doors nationwide. To begin, six of the brand’s stock keeping units, including Cold Processed Hair Cleanse Shampoo, $32; Restorative Deep Conditioning Hair Mask, $38; 2% Stem Cell H2-Grow Complex™ Scalp Serum, $86; BHA Salicylic Acid Scalp Renew Exfoliator, $48; Vitamin E Scalp Detox Oil, $48, and Fulvic Acid Volumizing Dry Shampoo, $26, can be available at brick-and-mortar stores, while 16 products can be available online. Three exclusive products which might be extensions of one in all Act+Acre’s hero skus are set to launch with the retailer in October, in accordance with the brand. In line with Colm Mackin, Act+Acre’s...

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15 Aug

Parade, the Buzzy Direct-to-Consumer Intimates Brand, Is Sold to

by Beautifaire101

Beauty, Featured

Parade, the disruptive direct-to-consumer intimates brand, has been sold to Ariela & Associates International, the biggest women-owned intimates company within the U.S. As a division of AAi, Parade will maintain its identity and artistic vision while leveraging AAi’s best-in-class sourcing, design and forecasting capabilities to scale within the U.S. and globally. Since launching in 2019, Parade has established itself as a preferred Gen Z and Millennial brand and trailblazer within the intimate apparel industry. Terms of the deal weren’t disclosed, but last 12 months, Cami Téllez, the brand’s founder and chief executive officer, told WWD that it had reached a $200 million valuation due to its latest round of funding. “I’m really excited that now, after three years within the industry, we’re...

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