Brand – Page 22 – Beautifaire

12 Jul

John Legend’s Loved01 has some latest digs. The unisex skin and body care brand, now five months old, will host its first pop-up at Los Angeles’ Westfield Century City Mall from July 21 through Aug. 6. “We would like customers to give you the chance to submerse themselves within the brand in essentially the most flagship of the way,” said Loved01 president Kia Lowe. “Flagships are very much typically reserved for luxury brands; we feel like we’re a luxury brand, but at a price point that everybody can take part in.” On the pop-up — which was designed to mirror the brand’s earthy, neutral-toned packaging — consumers can study Legend’s mission toward inclusive beauty and explore Loved01’s six-product collection. Sold...

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11 Jul

Gabby Hirata Named Global Brand President of Halara, the

by Beauty Tips

Fashion, Featured

Gabby Hirata, former president and chief executive officer of Diane von Furstenberg, has joined Halara, an athleisure direct-to-consumer brand, as global brand president, a latest post. Hirata’s appointment signifies a latest chapter for Halara. The three-year-old athleisure brand is poised for aggressive worldwide sales growth. “I loved DVF and I loved Diane. I’m just so enthusiastic about servicing women from a large demographic. I discovered a brand that caters to a customer of various ages, demographics and walks of life,” Hirata said. She first heard of the brand when she bought a pleated skort that carries a phone on TikTok within the spring of 2022. “I purchased it and loved it. For $32, it was such good quality and I used to...

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9 Jul

Gucci Reorganizes Brand and Client Engagement Team

by Beauty Tips

Fashion, Featured

MILAN — Gucci is reorganizing its brand and client engagement team, led by Susan Chokachi, executive vp, chief brand and client officer. Benjamin Cercio has been promoted to senior vp of world communications. He joined Gucci in November last yr from Louis Vuitton as global communications director. On this newly expanded role, Cercio will assume direct responsibility for the Gucci Archive and Gucci Garden, reinforcing the brand’s connection to arts and culture. He will even assume esponsibility for the communications strategy for Gucci Osteria and Giardino 25, the café and cocktail bar that opened in Florence last yr. Through the latest edition of Pitti Uomo, as reported, the luxurious house celebrated its heritage with a latest exhibition at Gucci Garden, paying tribute to its 102-year-long history...

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8 Jul

Mrs. Potato Head Is Skin Care Brand Beekman 1802’s

by Beautifaire101

Beauty, Featured

Beekman 1802 has signed a buzzy recent ambassador. Mrs. Potato Head will front the brand’s Potato Peel at-home resurfacing facial, which launches July 13 for $49 and pairs antioxidant-rich potato pulp with a triple-acid mix and the brand’s signature goat milk for a delicate exfoliating effect. “The market has moved from natural to scrub to being more about safety now,” said Brad Farrell, chief marketing officer at Beekman 1802. “At-home procedures and coverings are booming, and so we desired to do a peel but additionally to make it secure enough for sensitive skin.” Remaining true to the brand’s farm-raised roots, head of product development Ayesha Bshero turned to potato pulp, which delivers vitamins C, B6 and amino acids to the...

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Gabby Hirata Named Global Brand President of Halara, the

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John Legend’s Loved01 Skin Care Brand to Host Pop-up

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Gucci Reorganizes Brand and Client Engagement Team

Mrs. Potato Head Is Skin Care Brand Beekman 1802’s

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