Brand – Page 24 – Beautifaire

20 Jun

Several fashion brands have been built on frilly, country and resorty house dresses, Hill House Home, Doen and Natalie Martin amongst them. But Melissa Magsaysay and Andrea Racey wanted something different, crisp but comfortable house dresses that made them feel put together, and is also talking points concerning the must value domestic labor. Enter Duster, the duo’s latest brand of contemporary house dresses with a mission to support the reason behind women’s economic empowerment. For every dress sold (prices are $215 to $240), 2 percent, or roughly $5, will go to Mothers First, a nonprofit fighting for reasonably priced child care, paid leave and equal pay for mothers. “Even pre-pandemic I’ve at all times had swirling in my head these house dresses...

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20 Jun

Men’s Grooming Brand Atwater Launches Nail Products: Exclusive Details

by Beautifaire101

Beauty, Featured

Nearly a yr because it launched, Atwater is making its first category expansion. The reasonably priced men’s grooming brand founded by former Kiehl’s president Chris Salgardo is entering the nail category, launching a spread of 4 nail polish colours in dark hues of black, gray, green and blue that every retail for $20. The polishes shall be available for preorder on Tuesday. Salgardo explained the brand’s entry into the nail category felt natural as male customers have been more open to experimenting with grooming and sweetness products in recent times. “I felt prefer it was a category that men were accepting,” he explained, naming musicians like Harry Styles as some men who've been spearheading this movement. “It’s amazing, I’ll catch an interview and it...

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15 Jun

How Hailey Bieber Built a Successful Beauty Brand With

by Beautifaire101

Beauty, Featured

Despite evidence on the contrary, Hailey Bieber actually didn’t nail the art of making a cult beauty product on her first try — her Peptide Lip Treatment took more like 17. “I’m joking, but form of not joking,” said the model/entrepreneur on the Beauty CEO Summit, of the variety of formula iterations. Bieber launched Rhode in 2022 with five stock keeping units, aiming to supply consumers a glimpse into her own must-have beauty lineup — nothing more, nothing less. “I desired to create something that felt prefer it was this line of only essentials, where if I used to be stranded on a desert island — and other people have asked me this so over and over — what...

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14 Jun

Lifestyle Brand Frances Valentine Launches First Fragrance, Patio –

by Beautifaire101

Beauty, Featured

Apparel, home and accessories brand Frances Valentine is claiming its next category. Called Patio, the brand’s inaugural fragrance retails for $148 for a 100-ml. bottle and blends notes of rose, cyclamen, amber and cashmeran, searching for to evoke the sensation of summertime. “For those who close your eyes and take into consideration what that first day of summer smells like when it hits, for me that’s honeysuckle, hedgerow and fresh-cut grass,” said Elyce Arons, who cofounded Frances Valentine in 2016 along with her longtime friend, the late Kate Spade. The fragrance debuts direct-to-consumer and can enter the brand’s seven stand-alone stores, including a soon-to-be-opened outpost in Alexandria, Virginia. The brand estimates Patio could do $200,000 in first-year retail sales....

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