Brand – Page 27 – Beautifaire

30 May

Make Time Wellness, a complement brand founded by Emma Heming Willis and Helen Christoni, has one goal in mind: empowering women to take time for themselves. The brand launches Thursday with 4 stock keeping units, including two drink powders: the orange-flavored Make Time for Brain Health, $49, and the apple-flavored Make Time for Prenatal Health, $49, and two gummy vitamins: Make Time Women’s Multi-Vitamin, $24, and Make Time Prenatal Vitamin, $24. The brand can also be working on a brain health gummy. Across the 4 skus, Make Time Wellness is doubling down on the importance of neurological health. While brain care continues to trend and the neurological health market grows — in response to Deloitte it could grow to $721 billion by...

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29 May

Serena Williams’ Brand Will Perform Enters Walmart – WWD

by Beautifaire101

Beauty, Featured

Serena Williams’ topical performance care brand Will Perform is headed to Walmart. After entering Goal in December 2022, the brand is now greater than doubling its footprint, entering 3,000 physical stores with three stock keeping units and Walmart.com with all skus. Including its Goal partnership, it'll be available at nearly 5,000 doors total nationwide. “We’re here to assist everyone live lively and healthy lives. That’s the massive idea and Walmart is the most important retailer in america and accessibility is a extremely vital a part of our strategy,” said Hank Mercier, cofounder and chief executive officer of Will Perform. “Succeeding at Walmart is critical to our success.” Based on consumer feedback since launch, the brand selected three specific skus to enter Walmart, also...

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26 May

Ed Burstell, Sandi Burrows Form Beauty Brand Advisory Firm

by Beautifaire101

Beauty, Featured

The sweetness distribution landscape has a latest player founded by industry veterans. Ed Burstell, the seasoned retail executive, and Sandi Burrows have formed Burburs LLC, an advisory firm for prestige beauty brands seeking to enter the U.S. market. Burstell, who hung out within the trenches at Henri Bendel and Bergdorf Goodman before helming Liberty of London and, most recently, working at Neiman Marcus, said he and Burrows met in the course of the early days of MAC Cosmetics. “Sandi held their first U.S. contract for MAC, and I used to be working at Henri Bendel. That’s how long we’ve known one another,” he said. Burrows’ résumé includes the U.S. introductions of Aesop, Byredo, Serge Lutens and L’Artisan Parfumeur, along with MAC. The goal...

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26 May

Zadig & Voltaire’s Latest North American CEO Kristen Sosa

by Beauty Tips

Fashion, Featured

Since assuming the reins as North American chief executive officer of Zadig & Voltaire, Kristen Sosa’s top priorities are to expand the brand’s retail footprint, increase its accessories business, and lift overall awareness of the Paris-based brand. A 28-year industry veteran, Sosa spent 23 years at Saks Fifth Avenue, rising to executive vice chairman and chief merchant for Gilt Groupe and Saks Off Fifth and was senior vice chairman, merchandising and digital for the full-line side. She later joined Olivela as chief merchant and senior adviser and became president, Americas at Marc Jacobs. After doing a little consulting, Sosa realized that she enjoyed all points of being at a brand. “I missed running a business and...

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