Brand – Page 3 – Beautifaire

29 May

Reese Witherspoon is the newest celebrity to make moves in the sweetness sphere. Clean beauty brand Biossance has named Witherspoon its latest global brand ambassador in a five-year deal. Although celebrities are coming to the sweetness market in droves, the actor said that her path to Biossance happened organically. “I’ve been concerned with clean beauty, but I never really understood what it was,” Witherspoon told WWD. “I began hearing more about Biossance, and so I actually had my team reach out, and I used to be impressed by the products. I used to be blown away by how effective they were.” The best ambassador for Biossance would have the opportunity to share product and manufacturing information to large swaths of consumers, said Catherine...

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18 May

Fur is the natural beauty brand changing the conversation

by Beauty Tips

Beauty, Featured

We speak to Fur co-founder Laura Schubert concerning the perils of ingrown hairs and their signature pube oil Laura Schubert is the co-founder and CEO of Fur, a Recent York-based hair and skincare brand disrupting the taboo around body hair. Taking an inclusive approach, the brand has developed 4 multifunctional all-natural products which might be useful for the hairless, body hair groomers and everybody in between. First is the stubble cream that softens growing hair and acts as a body moisturiser, then the silk scrub that doubles as an exfoliating mask depending on how you employ it. There may be an ingrown concentrate that alleviates bumps, and other common symptoms of ingrown hairs...

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13 May

Nikita Dragun Launches Cosmetics Brand Dragun Beauty

by Beautifaire101

Beauty, Featured

Nikita Dragun has laid an egg — a purple one caked in crystals, at that. The Asian-American beauty influencer, who has accrued thousands and thousands of online followers for sharing her journey as a transgender woman, is launching Dragun Beauty, a cosmetics company. The label, which launches March 25, is just certainly one of a number of created and owned by a transgender person. Based on Dragun, it's for transgender people — and for all. “I’ve all the time been obsessive about the art of transformation,” said Dragun, the self-appointed “chief dragun officer” of Dragun Beauty. “As an artist, I used to be more obsessive about how makeup could change your face and that you possibly can be the architect of your...

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12 May

Goal to Launch First Owned Nail Polish Brand, Defy

by Beautifaire101

Beauty, Featured

In a step to further distinguish its beauty assortment from competition, Goal will launch its own nail color collection called Defy & Encourage. The Goal-owned brand, its first in nail color, also exemplifies efforts to leverage the synergies in two of Goal’s signature categories — fashion and sweetness. Chief executive officer Brian Cornell has made it an initiative to seek out opportunities to supply high-quality reasonably priced products that may only be found at Goal. Beauty is amongst those with big potential, the chain said. Bearing whimsical pop-culture names resembling Rose Ceremony and Real Housewife, the 38 shades, plus top and base coat, will debut in any respect 1,800 Goal stores and online on Jan. 17, retailing for $7.49 each. “We feel we've a possibility to...

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