Brand – Page 30 – Beautifaire

10 May

Musicians Mike Einziger and Ann Marie Simpson-Einziger have been working on a latest type of debut: A skincare brand. The husband-and-wife duo have teamed up with Jessica Goldin — an alum of Clinique, Murad and Beautycounter — to found Mother Science, which launches Tuesday with an $89 Molecular Hero Serum that goals to treat hyperpigmentation. The product’s star ingredient is a yeast-derived molecule called malassezin, which a series of clinical studies have suggested might be effective in treating myriad types of hyperpigmentation, including melasma. “It was never our intention to start out a skincare brand — we were just attempting to determine what was happening with my very own skin,” said Simpson-Einziger, a violinist who in 2016 developed a series of...

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29 Apr

This Recent Allergist-founded Brand Is Designed for Sensitive Skin

by Beautifaire101

Beauty, Featured

Sensitive skincare could also be on the point of an upgrade. Or, to talk more literally, a downgrade, within the sense that allergist and immunologist Dr. Martin Smith has teamed with Unilever alum Annie Meyer to inaugurate a skincare brand comprising products each made with fewer than 14 ingredients. Launching Monday, Untoxicated consists of a Clean Start Facial Cleanser, retailing for $17.95, and a Lightweight Hydrate Moisturizing Lotion, $24.95, full of ceramides, hyaluronic acid, arginine and glycolipids — and free from 128 common allergens and irritants liable for a majority of reactions in people, said the founders. “Our name directs attention to what we do; we wish to be the safest sensitive skincare brand available on the market,” said Smith, adding that two...

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29 Apr

Michelle Lee Joins RéVive as a Brand Ambassador –

by Beautifaire101

Beauty, Featured

RéVive has signed Michelle Lee as its latest brand ambassador. Lee, a brand consultant who formerly served because the vice chairman of editorial and publishing at Netflix and, prior to that, helmed Allure, will collaborate with the brand on bimonthly blog posts, mailers, social media content. That jibes well with Lee’s trajectory, who doubles as a content creator and brand consultant. “The primary time we talked, I said I had no desire to do pay-for-play and create Instagram Reels — I'm in search of true partnership because I include a special set of skills,” Lee said. “It’s beyond a content creation partnership. I come at things with a special perspective as an editor, and we now have an amazing line of communication, whether...

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28 Apr

5 Sens Fragrance Brand Goes to Sephora – WWD

by Beautifaire101

Beauty, Featured

Sephora is beefing up its clean fragrance offering with its latest brand partnership. 5 Sens, the fragrance brand founded by beauty investor and Wander Beauty cofounder Divya Gugnani, will debut its full assortment on the retailer online May 23. From there, three scents — Catch Feelings, Lifetime of the Party and Twin Flame — and a discovery set will roll out to 224 doors the next month. Gugnani introduced the brand earlier this yr, as reported by WWD, and its debut five scents are supposed to be swapped based on the wearer’s mood. Each full-sized fragrance is $65, and the brand can be vegan, Leaping Bunny-certified cruelty-free, and opts for glass, wood and post-consumer recycled plastic. Gugnani said it was time to get...

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