Brand – Page 32 – Beautifaire

19 Apr

Friends, colleagues and family got here out Tuesday afternoon to assist launch Aliza Licht’s latest book, “On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.” A large image of the book’s cover was projected over the Nasdaq billboard on the corner of forty third Street and Broadway. Amongst those gathered on the road corner were Jill Kargman, Lydia Fenet, Patti Cohen, Anne Keating, Mickey Boardman, Sophia Chabbott, Darcy Miller, and Kimry Blackwelder. The bestselling writer of “Leave Your Mark,” Licht shares her insider strategies for developing a private brand to make sure that one’s name gets dropped in the suitable rooms and that folks know the worth one might add. As Licht explained, a well-defined personal brand can secure skilled...

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18 Apr

Temporary Tattoo Brand Inked By Dani Rebrands, Launched Latest

by Beautifaire101

Beauty, Featured

Dani Egna wants everyone to wear their heart on their sleeve. Literally. Nearly eight years after launching her temporary tattoo brand, Inked By Dani, the founder and chief executive officer is looking to succeed in latest heights — and a wider audience — through a rebrand inclusive of latest tattoo designs and an updated, neutral-toned color scheme, logo and campaign imagery. “[This rebrand] been a protracted time coming,” said Egna, who drafted Inked By Dani’s first designs from her University of Southern California dorm room while earning her Bachelor of Positive Arts in 2015. “Our customer has grown up with us; we wanted something that feels a bit more elevated, and has more of a gender-neutral feel to it.” Inked...

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17 Apr

Dry Shampoo Brand Batiste Launches Mental Health Campaign for

by Beautifaire101

Beauty, Featured

Dry shampoo brand Batiste goes to school. In honor of Mental Health Awareness Month in May, the brand will likely be hosting experiential “Refresh and Reflect” activations at UCLA, Texas A&M University and a 3rd to-be-announced college, with the aim of supporting the emotional and social well-being of Gen Z. To further its commitment to the cause, Batiste has pledged a $120,000 initial donation to mental health nonprofit Lively Minds, and enlisted the assistance of licensed psychotherapist Courtney Tracy — who counts greater than 1.8 million TikTok followers — for its inaugural Refresh and Reflect initiative. “With the mental health of Gen Z becoming a growing concern in our country, we were inspired by Lively Minds’ mission to open up...

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10 Apr

Matter of Fact Skin Care Brand Closes $6 Million

by Beautifaire101

Beauty, Featured

Matter of Fact has closed its second round of funding, to the tune of $6 million. The brand, founded by Paul Baek in 2021, closed a round of additional funding with participation from Horizon Ventures and Cowboy Ventures, along with James and Nicky Hilton Rothschild, in addition to Birchbox cofounder Hayley Barna. That brings Matter of Fact’s total funding to $16 million. The corporate raised $10 million in seed funding in 2021. Matter of Fact currently only has two products, and sells directly on its website. The brand launched with a 20 percent vitamin C serum, which boasts two years of shelf stability resulting from a patent-pending delivery system, and likewise sells a moisturizer. The brand’s primary focus has been fueling innovation, including various...

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