Brand – Page 34 – Beautifaire

4 Apr

Vitamin brand Ritual is entering Goal. 4 products, including Essential for Women 18+ and Essential for Men 18+, each $43, and Essential Prenatal and Essential Postnatal, each $48, will now be available on the retailer. The brand will probably be featured in Goal’s Zero (waste reduction) and Clean (following Goal’s specific clean standards) collections. “We’re excited to bring our industry leading vision of traceability and make that basically accessible to everyone and really empower people to make confident selections for his or her health wherever they shop and that could be very aligned with Goal’s vision,” Ritual’s founder and chief executive officer Katerina Schneider told WWD. Within the crowded complement category, Ritual stands out for its traceability efforts. On Ritual’s website, consumers can...

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4 Apr

Superzero Is Sephora’s Newest Clean Hair Care Brand –

by Beautifaire101

Beauty, Featured

Waterless hair care brand Superzero is getting a makeover. The newly reformulated and repackaged brand is introducing eight need-specific shampoo bars, three conditioner bars and a latest online presence at Sephora, where all products might be available for $28 each. The premise the brand was built on, though — making waterless hair care compelling — stays the identical, only amplified. “In all places, sustainable products have a really hard time — you reach a distinct segment, and that's it,” said Conny Witke, who cofounded Superzero with Gurval Caer in 2020, and was formerly chief executive officer of Tweezerman for 18 years. “We wish to raise the role of shampoo and conditioner, to place solids on the map for the prestige...

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2 Apr

Rare Beauty Was Social Media’s Fastest-Growing Beauty Brand February

by Beautifaire101

Beauty, Featured

Followers aren’t the whole lot, but surges within the metric might be a sign of cultural shifts and moments value listening to. For instance, data from digital marketing agency Stylophane found that Rihanna’s Fenty Beauty clocked significant cross-platform follower increases within the lead-up to and aftermath of her much-awaited Super Bowl halftime performance, and now reigns because the sixth most-followed beauty brand on TikTok. Selena Gomez became probably the most followed woman on Instagram in February, and her brand, Rare Beauty, followed suit. The cosmetics brand gained probably the most latest followers on each platforms throughout the month, with a whopping 628,000 on Instagram alone. Here, see the variety of followers gained by each of TikTok’s fastest-growing beauty brands in February. Rare...

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28 Mar

EXCLUSIVE: L.A. Brand Offers Glimpse Into Fashion’s Future With

by Beautifaire101

Beauty, Featured

Digital-forward fashion brand Ilona Song’s Futuristic Fauna and Primavera collections will bloom in the actual and virtual worlds this week, and the hassle may offer a glimpse into how the style business — from design to runway shows to distribution — could look in the longer term. The young, Los Angeles-based fashion house is thought best for its Luv dress, a heart-shaped gown first made available in digital form that went viral last yr due to a virtual try-on feature, with variations worn by stars like Madonna, Cher and viral fashion avatar Noonoouri. Now there’s a physical version of the garment on the market, and with Ilona Song’s so-called “phygital” bona fides established, the virtual dress is heading to Decentraland’s Metaverse...

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