Brand – Page 36 – Beautifaire

1 Feb

CVS Health goes big on personal care, and it’s starting in-house. The retailer has debuted One+Other (pronounced “each other”), which got here to stores and CVS’ website in late January. The offering spans personal care products, from cotton balls to nail polish remover and clippers, and ranges in price from $3 to $25. The road was born out of consumers’ propensities toward self-care, which the pandemic accelerated. In keeping with a poll conducted by the Harris Poll in partnership with CVS, 91 percent of Americans agreed self-care was necessary, while 50 percent had a every day practice. Thirty-eight percent of respondents, though, said they couldn’t afford to implement self-care practices. Moreover, 55 percent said brands didn’t make products with them in mind. “I...

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30 Jan

A Recent Brand for the Post-Streetwear Crowd

by Beauty Tips

Fashion, Featured

It’s clear the streetwear scene is evolving when one in every of Italy’s cool kids, who has contributed his justifiable share in defining the local interpretation of the phenomenon, is moving on. The 30-year-old Domenico Formichetti, a graphic designer and stylist with several creative and fashion-oriented projects under his belt, is introducing PDF, a post-streetwear brand embedded along with his love of utmost sports, graphics and penchant for cool underground youth movements. At first sight, PDF’s oversized denim sets, workwear-nodding outerwear, cargo pants and hockey jerseys are not any different from streetwear garb, yet he’s channeled his ambition for upscale manufacturing into this more completed fashion offering, which has a no-gendered connotation. “PDF stems from my wardrobe pieces or lack thereof, meaning it’s...

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26 Jan

Meagan Good Is Dark and Lovely’s Newest Brand Ambassador

by Beautifaire101

Beauty, Featured

Meagan Good has a latest role under her belt. Due to her venturesome personal style and on-screen finesse, the actress has inked an ambassadorship with hair care brand Dark and Lovely. “Once we have a look at Meagan’s impact across the industry, she has this multigenerational relevance; Black women really aspire toward and resonate together with her,” said Tenaj Ferguson, marketing director at L’Oréal-owned Dark and Lovely, which celebrated its fiftieth anniversary last yr. At an event on Wednesday in Support of Dark and Lovely’s philanthropic initiative, Constructing Beautiful Futures, Good shared what drew her to the brand: “Plenty of people attempt to say Black women shouldn’t have blonde hair, but why shouldn’t we express ourselves in whichever way we see fit?” Ferguson notes...

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25 Jan

Brad Pitt Cashmere Sales Surge as His Brand Plots

by Beauty Tips

Fashion, Featured

“It’s almost an affliction, it’s got to be quality,” Brad Pitt told WWD of his approach to God’s True Cashmere, the feel-good luxury label he cofounded along with his friend and holistic healer, Sat Hari. The brand’s gender-neutral, two-pocket cashmere work shirts in solids and tartans, with handcrafted snap buttons constructed from healing stones like emeralds for health and wealth; lapis lazuli for wisdom and truth, and labradorite for balance and protection are the most recent cult casual-luxe item to return out of Los Angeles. Soft like a hug (a hug from Brad Pitt, no less), the $2,000-plus shirts are being snapped up by in-the-know shoppers in stores from Serenella in Boston to Boon the Shop in Seoul. 4 years in, God’s...

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