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7 Sep

Dior Most Downloaded Brand From Fall ’22 Shows

Dior Most Downloaded Brand From Fall ’22 Shows
That is Dior’s 12 months — a minimum of because it pertains to downloadable style images. In a report released Tuesday by Launchmetrics, the French fashion brand amassed 13,681 downloads for the autumn ’22 season. Nipping at its heels was Chanel with 11,920 downloads and Valentino with 10,425 unique downloads. But don’t count the Americans out completely. On the subject of average variety of downloads per image, Michael Kors led the pack with 37.7 downloads, above Bottega Veneta with 34.8, McQueen with 34.6, Chanel with 34 and Burberry with 32.6. In total, Launchmetrics said, the ladies’s ready-to-wear shows in Recent York, London, Milan and Paris for the autumn season drove a complete of $588 million in media impact value, a proprietary algorithm created...
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7 Sep

The Brand That Wants You to Wear Skin Care

The Brand That Wants You to Wear Skin Care
LONDON — Ready-to-wear meets skincare. Leah Uka, a former combat medical technician within the British Army, left her post 13 years ago and worked in business development, until shifting gears to grow to be a skincare specialist at Skin Clinic. That last role is the one which inspired her current enterprise, which mixes sleepwear and skincare. Uka is combining nightwear staples with advanced skincare after growing bored with the 10-step skincare routines she used to advise customers to adopt. Her newly launched brand, Narvvi, goals so as to add advanced skincare reminiscent of hyaluronic acid, marine collagen peptides and argan oil into the fabrics. The debut collection offers eight pieces of silky garments, from slipdresses, sleep masks to silk trousers and shorts...
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5 Sep

EXCLUSIVE: Elsa Hosk Launches Helsa Clothing Brand With Revolve

EXCLUSIVE: Elsa Hosk Launches Helsa Clothing Brand With Revolve
Elsa Hosk is launching her own brand, called Helsa.  In collaboration with Revolve Group, the previous Victoria’s Secret Angel’s clothing line will launch Tuesday on the favored e-tailer and Fwrd’s official e-commerce sites. The initial release will include 48 styles ranging sizes XXS to XL that shall be launched to coincide with the corporate’s Revolve Gallery during Recent York Fashion Week.  Hosk, originally from Stockholm, decided to call the brand Helsa as a play on the Swedish word for health (hälsa) and create a platform to speak her vision based on her heritage, almost two-decade modeling profession, travel experience and her beliefs for herself and others.  Elsa Hosk for Helsa, created in collaboration with Revolve Group. Courtesy of Revolve In creating the road, the model...
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5 Sep

Pimples Patch Brand Fazit Embraces #Acnepositivity Movement – WWD

Pimples Patch Brand Fazit Embraces #Acnepositivity Movement – WWD
“We’re showing the actual side of pimples,” said Nina LaBruna, founding father of Fazit. The sweetness brand, launched in January, has been constructing a community on TikTok, spreading a message of #acnepositivity while showcasing its line of pimples patches. Gaining tens of millions of views on the platform, the videos are “gory, closeups of eruptions” — unfiltered imagery of what it means to cope with zits. Viewers, feeling more comfortable showcasing their pimples struggles, are baring their makeup-free faces and sharing the before and after experience of using the patches, which Fazit proudly reposts. “Beauty takes such a big chunk of the market share on social media,” LaBruna went on. “Each time I open my phone, I’m seeing a latest celebrity launch...
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